DemandteQ Blogs

With the impending development of artificial intelligence technologies comes the reformation of the personal credit score, traditionally measured in three digits. An individual’s credit score can significantly impact their chances of obtaining financial opportunities. The new FICO models are set to be replaced with AI-based alternatives that claim to be more precise while simultaneously introducing concerns of accuracy, privacy, and equality. How AI is Changing Credit Scoring Analysis of Other Forms of Data AI models have become inclusive of rent payments, social media activity, utility bills, and so much more. For instance, Netflix subscriptions could serve as a credible reason for approving a thin-file applicant.  Emerging Risk and Fraud Detection Unline the monthly updates, machine learning contemporary allows for real-time scoring changes. Can already notice growing financial difficulties prior to payment defaults. AI Pattern Recognition Recognizes minute relationships that pe...

  For businesses looking to increase their ROI, customer relations, and conversion rates, data-driven marketing is quintessential. Brand optimization strategies are applied using advanced analytics, AI, and segmentation. Here is your manual on how to employ a data-driven marketing approach for maximum returns. What is Data Driven Marketing? Data-driven marketing is a strategy that uses the analysis of consumer behavior to formulate targeted campaigns. Businesses harness customer data, predictive analysis, and AI-powered tools to guide marketing efforts. Brands can foresee the wants of the consumers, favorably adjust experiences, and enhance engagements. Key Advantages of Data-Driven Marketing Improvement of Customer Experience - Provide relevant content and messages along with the required advertisement. Elevated Customer Satisfaction - Capture target audiences with relevant advertisements when they matter most. Increased Revenue - Eliminate rampant spending, fund what is valuabl...